Consumers now realize that
keeping their skin and hair hydrated is key to optimizing their health. As a result
more and more companies, including multinationals are developing new hydrating
products. Maintaining proper moisture levels in the skin is perhaps one of the
first steps that need to be taken in order to achieve effective anti-aging.
Proper hydration ensures that both the skin and the hair will have an improved
texture. They will not only feel better, but also look healthier.
Although there are several
different approaches that can be taken to improve hydration, many formulators
are looking to traditional ingredients such as jojoba for inspiration. Jojoba
oil was first used in cosmetics as a replacement for whale oil. It was later
realized that jojoba oil actually mimics the sebum regularly produced by our
skin, as a result jojoba oil has been used to condition, soften and hydrate
both the skin and hair. Jojoba oil has also been used in anti-wrinkle
applications and in hair care products designed to condition and increase
Jojoba (Simmondsia chinensis)
is a shrub that is native to Mexico, Arizona and California. The seeds contain
a wax ester that is commonly referred to as jojoba oil. The straight chain wax
ester is odorless, colorless and not prone to oxidation, which makes it a
perfect functional additive in cosmetics. The only problem with using jojoba
oil in cosmetics is a marketing one, as the word oil has a negative connotation
associated with it. The typical consumer associates the word oil with acne; and
for the most part believes that all topically applied oils will cause acne.
Although this is not true, to avoid this situation the best solution is to use
a jojoba extract instead of jojoba oil.
FSS Jojoba Extract G is perhaps the perfect solution as formulators can use it to
hydrate and condition the skin and hair while avoiding the term oil. Jojoba Extract G also has emollient properties based on the glycerin properties.