Active.Lite® Hair for Bleaching

Benefits of Active.Lite® Hair

• Protects Hair

• Great for All Hair Types

• Provides Moisturization

• Strengthens Hair

BACKGROUND

Not all hair is created equal. In a perfect world, one would be born with the hair he/she wanted, but that’s not typically the case. Whether it is curly, straight, frizzy, short, long or any number of styles, one thing holds true, change is desirable and damage is inevitable. Too often we find ourselves playing doctor, nurse, or even coroner to our hair. Dealing with damage post treatment is a thing of the past, preventative medicine is in, and now thanks to Active.Lite® Hair, so are preventative cosmetics.

Hair bleaching or dyeing leaves hair stripped, dry, and cracked; giving a “burnt” appearance. As the saying goes “appearances are everything”, that is true for hair as well, “burnt” hair is weak and significantly prone to breakage. In science this property is referred to as Tensile, or ultimate strength which can be defined as the total stress a material can withstand while being stretched or pulled before failing or breaking. Guarding or even improving your hair’s tensile strength has direct implications to its overall look and feel. Active.Lite® Hair was designed for this purpose with the additional benefit of providing the everyday moisturizing and nourishing care necessary for healthy, vibrant hair.

SCIENCE

The use of cationic polymers, peptides, and powerful moisturizing agents, make Active.Lite® Hair the entire package. Engineered, composite particles bring the idea of a multi-step and multi-level web of protection to life. Active.Lite® Hair is a chemically resilient material that ionically binds to the hair cuticle and offers long-term protection from harsh hair bleaches, free radicals, and peroxides, in addition to already nourishing the hair in the process. Due to hair’s daily exposure to mechanical, thermal, and chemical stresses, designing a product for maximum protection required it to work under heavy pH stress and a level of stability never before seen. Similar to carbonate preventing acidosis of the blood and major tissue systems, proteins act as natural buffers to remove hydrogen radicals and balance pH. Amino acids, such as those common in Pisum sativum, can release hydrogen ions in alkaline environments, but also respond to acidity by binding excess hydrogen.

BENEFITS

Designed to be effective in both salon grade and consumer available products, Active.Lite® Hair is a must have for any formulation. Active.Lite® Hair offers lasting protection, and chemical “burn”prevention to promote healthy cuticles. Never before has a product been able to successfully protect hair whilst reducing pigmentation. Utilizing matrix style scaffolding and poly-compound reactions, this self-supporting, all-in-one, highly stable complex has propelled hair care into the next generation. Lighten your hair and your worries with Active.Lite® Hair- the ultimate side kick to bleach. Efficacy and additional Studies available upon request. Please e-mail us for the studies.

Active.Lite® Hair can also be used in Conditioners and Sealers! Conditioners and Sealers can be incorporated anywhere from 2.0-5.0% during the water phase of formulating.

Our products are for cosmetic and personal care formulations only; External Use Only. We recommend working with a chemist or a formulator if you’re not advanced in formulating.

Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease.